SPECIFIC RESPONSIBILITIES:The GPM is responsible for the technical health of the product form product inception to life cycle management. This includes on-going technology assessment within the context of the competitive landscape. In addition, the GPM will perform on-going win/loss analysis to better understand the features that are required for improved sales success. Based on market-driven feedback from customers and prospects, the GPM will write clear product requirements. The GPM will work closely with development managers to define the contents and delivery of a product release.The GPM will create and maintain the business plan for the markets served by Automation and sensor customer needs. In this role, s/he will articulate the company’s distinctive competence and the product’s unique advantage. In support of the business case, the GPM will perform qualitative and quantitative research with existing customers and potential prospects. In addition, the GPM will perform sales, trends, and profitability analysis. As the key business manager on the product, the GPM will interface with industry thought leaders and strategic partners. The GPM will work with decision makers in marketing communications and sales management to ensure that the product is correctly positioned and communicated to the market.Provide in-depth market, industry and competitive analysis and positioning;Develop pricing and packaging strategies;Work closely with the sales team to develop sales tools and training;Develop and manage customer care programs;Work with the team to develop innovative marketing programs and show event campaigns;Develop content for product and company collateral;Identify and analyze market and implement marketing strategies and core promotional support programs;Support market research programs for the creation and evaluation of marketing strategies;Conduct intelligence gathering to assess competition and alternative solutions;Work with Marketing Communications to assure web site content developmentWork with Transformative Marketing team to drive leadsIdentify new business opportunities including new offerings to optimize and enhance the service portfolioImplement plans, display needs and materials related to tradeshow management and message delivery;Manage customer notification system to update customers on any portfolio changes;Develop and play a role in delivering presentations for all levels of managementExcellent communication with experience working with external group such as customers, thought leaders, vendors, collaboration partners, regulatory agents, industry organizations (PDA, ISPE, BPSA etc.)Provide timely and accurate feedback and manage communications to appropriate management on key issues regarding services.Ability to effectively report product life cycle KPI`s: Rationalization of part numbers, GM improvementAbility to effectively report project success KPI`s: Revenue achievement, lead generation, specification winsAbility to effectively report new product Introduction revenue achievementQUALIFICATIONS:EDUCATION: At minimum a BS degree in Life Sciences (Biology or Chemistry) or related discipline.EXPERIENCE: Minimum 5 years of combined experience in practical bioprocess applications, marketing or sales in the biopharmaceutical industry. Understanding or experience of single use in bioprocessing and aseptic processing is a plusExperience & Knowledge:5+ years of experience in technical marketing of biopharmaceutical manufacture process related technology;Demonstrated success in product launches and end-to-end execution of marketing strategies;Ability to do product demonstrations;Strong experience in performing Voice of Customers researchExcellent interpersonal and communications skills required; experience working in a matrix environment and managing multiple priorities and projects with dynamic timelines to execution:Strong leadership and influencing skills;Excellent writing and communication skills;Focused and results oriented;Change agent with proven track record successfully navigating a matrix organization.Knowledge of the Internet and prior experience utilizing the web as a marketing vehicle;Experience working in a highly technical organization interacting with scientific and technical personnel, including field sales personnel and engineers:Ability to prioritize and manage multiple projects;Experience managing and driving change throughout the organization;Courageous problem solver;Ability to identify new opportunities for growth and communicate these opportunities successfully, including management through to execution:Ability to translate marketing data to business recommendations;Strong business and quantitative analytics background;Clear sense of urgency and business impact;Mastery of the leading advanced market research principles & practices, including conjoint analysis, customer panels, cost of ownership modeling, and other research techniques;Seasoned experience using Microsoft PowerPoint, Word and ExcelTRAVEL:Up to 40% travel, including domestic and international travel to customers, meetings, and technical conferences/exhibits.