A person with disabilities will be given preferential consideration per local regulations.Minimum qualifications:Bachelor's degree or equivalent practical experience.Experience in marketing, market research, messaging, positioning, branding, creative development, and campaign execution.Ability to speak and write in English and German fluently.Preferred qualifications:MBA or Master's degree.Experienced brand marketeer with the ability to develop strategic approaches to marketing challenges.Excellent analytical skills, comfortable with audience segmentation and channel selection.Ability to lead and communicate with talent, build collaborative partnerships internally and externally, and be comfortable presenting to an executive audience.Ability to develop creative/non-traditional solutions for challenging, undefined problems in the field of brand and communications.Excellent problem-solving and analytical skills.About the jobWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.The Grow with Google Germany, Austria, and Switzerland (DACH) team provides products, training and tools to help people find a job, grow in their career or grow their business. In this role, you will be responsible for defining and executing the Google Zukunftswerkstatt brand and communications strategy. Your objective will be to drive awareness of Google Zukunftswerkstatt for our priority audiences and to shift their perception towards Google. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.ResponsibilitiesLead Zukunftswerkstatt storytelling. Develop our existing narrative further and tell a consistent story across channels.Develop, reinvent and execute innovative marketing strategies, campaigns, brand and communication activities to drive education, engagement, and product adoption by leveraging various ;Lead external agencies and media partnerships and bring its content, storytelling and goal achievement on the next level to act as an impactful activation and amplifier for our campaigns and ; Mentor and educate team members to drive communication ;Collaborate with local and regional Google Marketing teams as well as Google Policy and Public Relations to ensure high impact and leverage synergies.Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.