A person with disabilities will be given preferential consideration per local regulations.Minimum qualifications:Bachelor's degree or equivalent practical experienceExperience in conducting brand marketing strategy and communication based on market researchExperience in leading projects across multiple product areas and cross-functional teamsAbility to speak and write in English and German fluentlyPreferred qualifications:Experience in online marketing and campaigning Ability to think strategically about complex issues and provide recommendations, marketing, business plans, and Return on Investment (ROI) based effectiveness analysisAbility to present to audiences of executive decision makersExcellent written and verbal presentation skills A passion for marketing and storytelling About the jobWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.As a Marketing Manager, you will be responsible for the reputation strategy and key initiatives with a focus on privacy and security. You will be working in a collaborative and cross-functional environment involving close work with PR, Policy, Legal, and Engineering teams. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.ResponsibilitiesUnderstand user behavior, market, industry dynamics, and brand challenges with a focus on privacy and security. Initiate and conceptualize market research and qualitative analyses to define insights for key audiences and focus topics.Develop a marketing and communication strategy to drive brand trust among users, customers, and opinion leader audiences through our safety products and programs.Explore and introduce innovative marketing approaches and adapt global communication concepts to the local market. Ensure close collaboration and alignment with partner functions on the leadership and working group level. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.